The Book 5-5-16

Print Partner Statistics Wall Street Journal ‐ US  Average Age 51  Household Income $278,985  Household Net worth $1,700,000  78% respond to advertising Source: 2015 Ipsos Affluent Study; Sept 2015 AAM Quarterly Report; 2014 WSJ  Thought Leader Report, Ipsos MediaCT Wall Street Journal – Europe/Asia  Average Age 50/46  Average Household Income $259,000/$345,000  Average Household Net worth $3 million/$2.8 million  51% of WSJE and 62% of WSJA respond to advertising

Source: 2014 Wall Street Journal Asia Subscriber Study ‐ Print Readers, Circulation: Print + digital replica WSJ Internal Data 2015